Wednesday, May 1, 2013

The Red Shoes – USA Retail Pre-release info sheet

Original pre-release, double-sided info sheet that was originally distributed to record stores. It measures 8.5” x 11” (standard sheet size), and opens to 11” x 17”. It’s three-hole punched along the folded edge for store info binders. I very much doubt the one I have was ever used in a store as it would have gotten mangled in no time with binder use. Although the paper used is slightly thicker than standard issued paper, it still wouldn’t have lasted.

The outer front and back of the info sheet have the album artwork. Although it looks black and white, the photo portion does have a very faint reddish wash to it. The inside of the info sheet gives you a basic rundown on different things, such as: an overview of Kate, album tracks and different promoting tools that would have been utilized in the selling of the album at the time. The addition of the ballet slipper photos are a nice touch.

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